Blanca Treviño was appointed President & CEO of Softtek in 2000. Under her leadership, Softtek has become the top IT services company in Latin America. Throughout her 33-year career at Softtek, Blanca has gained international recognition as a promoter of the IT services industry, in and from emerging countries.
Blanca is a frequent conference speaker, having presented at the World Economic Forum, Inter-American Development Bank, and Harvard Business School. She is a member at Walmart Mexico, Goldcorp, and Grupo Lala and her alma mater Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM).